Marketing digital collections – if you build them, will they visit?

Author: Stefan Boddie, Managing Director, DL Consulting Ltd.
Date: 2014-06-11

Libraries spend lots of time and money building digital cultural heritage collections yet all too often these rich resources dwell in Internet obscurity.

How can libraries market their collections effectively and make sure they are discovered by Google and other search engines? What can libraries do to improve the site ranking and number of visitors to their collections?

Frederick Zarndt and a team of cultural heritage professionals from major public and university libraries in the U.S. presented this paper at the IFLA 2013 conference in Singapore. The authors discuss search engine optimization (SEO) and proven methods to ensure the content of your collection can be more easily discovered.

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